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Experienced Management Team

The 4-member Senior management team brings over 120 years cumulative experience in diverse fields including, Entrepreneurship, Finance, MIS, Project management and Financial services.
   

Mr. S.Charles Selvaraj - Promoter

With strong experience in Banking and financial services as well as project management expertise an active part of the senior management team.

Mr. P.Stephen - General Manager

With 28 years of experience and expert in Self Help Group model. Associated with Virutcham for the last 6 years. Prior to joining, he was associated with various NGO’s in the field of Integrated Community Development, Poverty Alleviation programmes.

Mr. C.Baratha Krishnan – Head of Admin

Served with Tamilnad Mercantile Bank for 36 years in the capacities of Branch Manager and Member of Audit team. Also has experience in SHG / JLG lending models.
   

Strategy

Virutcham’s growth strategy envisages having a cumulative customer base of about 1.00 million by 2023. The company started its operations in the city of Mugalivakam in Chennai. Since then it has expanded its operations by entering into 13 districts in Tamilnadu and 2 districts in Kerala. Virutcham has opened 11 Branches in the State of Tamil Nadu and Kerala. Plans to enter across India in the next few years.

Virutcham’s geographical expansion strategy would be based on semi-urban and rural regions with limited market penetration by NBFC-MFI’s. Virutcham also focuses from product centric to customer centric. In these markets Virutcham will have “One Stop Financial Shops,” lending various financial products.

Uniqueness of VML

The Company operates and renders its services to customers who reside up to 15 km radius of a branch. Branches are headed by Branch Manager (BM) who supervises 5 Field Officers (FO) and a Credit Officer (CO) under him. FO’s are the front line employees and deal directly with clients; they identify, acquire and retain customers to carry on the business. They collect all the required customer information like demographic / social / business and loan related information. The Credit Officer who functionally report to the Area Audit Manager will complete the field verification process off every single member, verify the KYC documents and validate the approval. Further the BM scrutinizes the application form understands the purpose of loan, repaying capacity and upon being satisfied will recommend and forward the Centre file to centralized operations to proceed with the process of loan sanction and data entry. The branches reports to the Head Office.
 
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